jESUS REVOLUTION

Goal: Lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:

• Developed and executed comprehensive strategy and multi-million dollar P&A budget.

• Agency oversight of teams working in grassroots, radio, digital media, social media and publicity. Some highlights include:

  • Created video content (outside of official film trailer) that garnered 31m+ views.

  • Built and implemented robust social media and digital advertising plan.

  • Executed partnerships with 60+ ministries, organizations, and influencers.

  • Obtained 160 million impressions on Christian radio.

  • Developed and completed extensive and successful advance screening program.

  • Fielded 200 talent interviews and 4000+ pieces of coverage.

• We more than doubled opening weekend box office predictions, garnering $15.8 million in 2,400+ theaters. By day 19, we surpassed the $40 million mark.

UNSUNG HERO

Goal: Served as the lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:

• Developed and executed comprehensive strategy and multi-million dollar P&A budget.

• Agency oversight of teams working in grassroots, radio, digital media, and publicity. Some highlights include:

• Created video content (outside of official film trailer) that accumulated over 15 million views just through the KSC channels.

• Constructed a robust social media and digital advertising plan emphasizing the theme of family in the film.

• Utilized in-person and social promo opportunities to connect to for King + Country’s established fanbase.

• Coordinated key appearances and social beats that highlighted Candace Cameron Bure and resonated with her audience.

• Executed partnerships with 80+ ministries, organizations, and influencers.

• Secured 5000+ spots on Christian radio with potential of over 95 million impressions.

• Developed and completed an extensive advance screening program.

• Fielded 175 talent interviews and 230 pieces of coverage.

• Unsung Hero took the #2 box office spot opening weekend- grossing $7.8 million. The film earned over $20.3 million domestically in theaters.

Ordinary angels

Goal: Served as the lead agency responsible for developing and executing strategy for a multi-faceted theatrical campaign and leading a team of marketing experts to focus on the faith and heartland audiences. Here are our results:

• Developed and executed comprehensive strategy and multi-million dollar P&A budget.

• Agency oversight of teams working in grassroots, radio, digital media, social media and publicity. Some highlights include:

• Created video content (outside of official film trailer) that garnered over 12 million views just on KSC channels.

• Built and implemented a robust social media and digital advertising plan.

• Organized partnerships with 85+ ministries, organizations, and influencers that connected to the film’s messaging including RIP Medical Debt, Donate Life America and the Salvation Army. To date, more than $2.5 million of medical debt has been erased through our partnership with RIP Medical Debt.

• Secured almost 4000 spots with over 150 million potential impressions on Christian radio.

• Developed and completed an extensive and successful advance screening program.

• Obtained 75 talent interviews and 140 pieces of coverage.

• In total, Ordinary Angels amassed over $19.5 million at the box office worldwide.